How to Craft a Compelling Press Release Boilerplate
A press release boilerplate is a standardized paragraph at the end of a press release that provides essential information about your company. It serves as a quick reference for journalists and media outlets, offering a snapshot of your organization's mission, products, services and achievements. Crafting an effective boilerplate is crucial for leaving a lasting impression on your audience and ensuring your brand stands out in a crowded media landscape.
The Purpose of a Press Release Boilerplate
The primary purpose of a press release boilerplate is to provide journalists and other media outlets with readily available information about your company. By including essential details in one place, you make it easier for news outlets to publish stories without having to contact your organization directly for background information. This saves time and resources for both parties, allowing you to focus on more strategic tasks related to your marketing and public relations efforts.
Key Elements of a Compelling Boilerplate
To create an effective press release boilerplate, consider including the following elements:
Company overview: Briefly describe your organization, its mission and its primary products or services.
Unique selling proposition: Highlight what sets your company apart from the competition and why your brand matters.
Notable achievements: Mention any significant milestones, awards, or accolades that demonstrate your company's success.
Contact information: Include your company's website, social media profiles and media contact details to make it easy for readers to learn more.
Keep Language Simple and Avoid Jargon
When crafting your press release boilerplate, it's essential to use clear, concise language that is easy for readers to understand. Avoid using industry jargon, acronyms, or complex terminology that may confuse or alienate your audience. Instead, opt for simple, straightforward language that effectively communicates your message.
Remember, journalists and media outlets may not be familiar with your industry's specific terms and phrases. By keeping your language accessible and jargon-free, you increase the likelihood that your boilerplate will be read, understood, and used by media professionals. This, in turn, can lead to more accurate and effective media coverage for your organization.
Real-World Boilerplate Examples
To better understand what makes a compelling press release boilerplate, let's examine a few real-world examples:
ABOUT APPLE
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.
ABOUT NIKE, INC.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, NIKE, Inc.'s earnings releases and other financial information are available on the Internet at https://investors.nike.com/. Individuals can also visit https://about.nike.com/en/newsroom and follow @NIKE.
Conclusion
By understanding the purpose and key elements of a press release boilerplate, and studying real-world examples, you can create a compelling "About Us" section that effectively communicates your brand's essence. Combined with easily accessible media contact information, a well-crafted boilerplate will help your press release leave a lasting impression on your audience and stand out in the media landscape.
Elevate Your Press Release with Pitch PR
Ready to take your press releases and media pitches to the next level? Partner with Pitch PR to craft compelling boilerplates that capture your brand's essence and leave a lasting impression on your audience. Our experienced team of PR professionals will work closely with you to understand your unique selling proposition, notable achievements and overall mission, ensuring that your boilerplate effectively communicates your brand's story.
Don't let your press releases go unnoticed in a crowded media landscape. Contact Pitch PR today to schedule a consultation and discover how our expertise can help you create press releases that stand out, engage your target audience, and drive meaningful results for your business.